7 Blog Copywriting Ideas for Creating Original Content

With literally hundreds of millions of blogs in the vast blogosphere, it’s becoming increasingly difficult to develop a unique brand for your blog by writing posts that are unique, creative and entertaining. The next time you find yourself in a rut, try these 7 blog copywriting ideas for creating fresh and interesting content:

1. Start With the Headline

It might seem logical to write the body of the post first. After all, length-wise, it’s the most significant piece of the puzzle. Instead, try coming up with the most creative, most intriguing headline possible. Then design a post around that inspirational headline. Similarly, you could choose an image or create a call to action first. Whatever your typical process, turn it around to inspire some fresh thinking.

2. Tell Your Story With a Graphic

Instead of using words to convey a concept that’s perhaps been covered by other bloggers — or even your own blog — rely on a custom illustration to tell the story. This tactic can have some SEO benefits, as well. A creative, useful graphic or illustration can have the potential to go viral, with readers linking to it and sharing it.