Now that you are searching everything on your blog, it’d be a good idea to know what others are searhing for. If you are running Wordpress, this is easy enough to do with the Search Meter plugin.

Search Meter’s job is to capture anything put into the search box. This information is then displayed on the admin side of Wordpress. It also comes with the functionality to output it on the public side of your blog if you’d like to.

Knowing what your visitors are searching for is important as it’s a clue to how they are using the site. You may find out that everyone is searching for information on a certain topic. If it’s not something you post on often, it may be a good idea to post on it more often. Or maybe you’ve created a tutorial or plugin that isn’t easily accessible from your main navigation. If everyone’s searching for it, it’d be a good idea to modify your navigation so it was easier to find.

Post slugs are one item that is commonly overlooked when setting up and writing to a blog. Either they are forgotten about all together, or they aren’t customized for usability sake. Optimized post slugs are not just for search engines, but people too.

The first thing we will talk about is search engines. Post slugs can also be referred to as permalinks. They are basically the URL that makes up the individual post page.

By default, Wordpress atomically uses IDs and not words. Here is an example: http://example.com/?p=52. Now it’s short and simple, but gives no indication of what the page is. What we want to do is turn on custom permalinks.

To enable custom permalinks, log in to the admin area of your Wordpress blog and go to Options -> Permalinks. Then go down to Custom and insert /%post_id%/%postname%/. Granted, you can use one of many different operators to define your post slugs, but I prefer the ID followed by the post name.

The second thing you need to consider is your users. Now that your post slugs are automatically generating URLs that contain words, you should to one step further and customize them per post.

When I built the FB StandardStats plugin I built it to make it easy to add in the necessary code to get the new StandardStats up and running. People mentioned that it worked with FeedFlare but it didn’t hit me until today how cool this plugin really was!

“FeedFlare allows publishers to easily build ‘interactivity’ into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.”

It first started to sink in the other day when I had to make the updates due to the FeedFlare confusion that may happen when a feed is burned though FeedBurner and this plugin was also installed. But it wasn’t until today that the light bulb when off. If you select FeedFlare items to show up in your blog, the FB StandardStats Plugin displays it!

In case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

Flickr is one of the main photo sharing sites. Once you add your photos, they can be found by not only Flickr but also Technorati, Serph, the Flock web browser, Netvibes and other services that integrate with Flickr. It’s a quick and easy way to get in to lots of other sites.

While at SES in Chicago, I got to hear Rick Klau of Feedburner talk a few times. While listening to him, I realized that Feedburner’s services are well worth the free account; not to mention the paid account.

Feedburner is a feed management service. It takes your blog generated feed and works with it to ensure maximum compatibility with all feed readers. It also help make sure that your podcast, images and video are all correctly embedded and then makes your feed user friendly by adding CSS and subscription buttons to your feed’s page.

Not only that, but you can put in your Amazon ID to ensure your Amazon links make you money, you can also tie your Flickr images into your feed, get click through counts, see how many subscribers you have, see how people are using your feed and that’s just a few features of the free account.

The Feedburner reader stats are one of the main reasons I’ve used Feedburner in the past. Unfortunately Wordpress doesn’t have that kind of information yet. (Unless you have a Wordpress.com account.) I’ve been a little wary of running all my feed traffic though Feedburner in the past and it turns out I was worried for nothing.

I just got done posting a comment on David Naylor’s blog and I’d like to stay involved with the conversation, however there is no ability to say connected via email or feed. This then disconnects the commenter’s from the discussion unless they remember to come back.

A quick fix would be to enable comment notifications. Wordpress has a great plugin called Subscribe to Comments which will allow all readers to subscribe to any post. If you subscribe to a post’s comments, you’ll get notified via email when a new response has been added. This is great if you asked a question or made a comment that someone else responds to. It also brings the visitor back to your blog to where they might participate in more discussions.

Lets not forget that post comments can help a posts rankings/visibility. All comment text is indexable and will work for the post. A good comment discussion can possibly help increase the rankings and visibility.

Did you also know that in Wordpress, each post has it’s own feed for comments? Bringing this out into the open gives users the ability to subscribe in their favorite feed reader and not their email box. Simply add /feed/ after most Wordpress URLs and you should end up with the posts comment feed. This is how I’m staying connected to the post on David’s site.

In great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.

What’s this mean to you? Well, you just need to create one XML sitemap and you can submit it to all three engines. I’ve been doing that for a while and didn’t seem to have any problem but now it’s official.

Why should you create an XML sitemap? An XML sitemap outlines all the URLs on a site so that search engines can find them all easily. Much like a normal sitemap, it just lists all the pages however, an XML sitemap is optimized for search engines, not for people. By giving search engines a list of URLs on your site, you are increasing the number of pages they know about and can refer traffic to.

If you posted once a day for a year, you’d have 365 post pages. That doesn’t include categories, archives and any other blog related pages. Since the numbers add up so quickly, it’s hard for a search engine to keep up and even harder for a user to keep them organized so that an engine can find them all easily. An XML sitemap gives engines one file full of all the URLs on your site, optimized just for them.

Ask.com has been hard at work improving their engine ever since they let Jeeves go. They have quite a few TV ads promoting it, but he coolest thing I’ve seen so far is a great, interactive demo on what’s new and how to use Ask.com. It’s all about spending less time searching and more time finding. http://searchtools.ask.com/

I think I’ll change my Firefox search box to Ask now to give it a go myself.

[tags]ask,search,jeeves[/tags]

“Why should I use del.icio.us?” is a question I got the other day. It seems that del.icio.us provides no search engine love as it blocks the bookmarks with nofollow tags, yet it is very valuable.

What del.icio.us is good for is exposure. Lots of people use del.icio.us to not only store their own bookmarks but find new and interesting websites. I know that sites like LifeHacker sometimes posts on what is popular in del.icio.us too. This then turns in to a very valuable link back to your site.

What you are really doing is trying to create buzz and visibility for an article or a site that you think is interesting. It’s not about spamming link building for search engines.

Lets not forget that del.icio.us is owned by Yahoo and who knows what Yahoo might do with del.icio.us. They could do away with the nofollow tags or possibly use it to influence their own rankings. Only time will tell.

I would continue to use del.icio.us as an avenue for social bookmarking and exposure because it’s the most popular and most used social bookmarking site out there. However, also look into other services too. Sites like Spurl.net are more search engine friendly and can actually dual post to del.icio.us also. Now you are hitting two good sites with one bookmark.

I’m declaring the 13th of each month as the unofficial blog backup day. Meaning that you should login to your blog software and download a backup of all posts. Also, if you have access to the template files, back those up too.

Avoiding issues are much easier than trying to fix them once they happen. I’ve never seen a blog just delete itself, but I have heard of people’s hosting accounts suddenly having a hardware failure and are non-recoverable. If you don’t have a backup of your files, who does?

Yes, a good host will make backups, but that’s placing your trust fully in a third party. What if their backups are in the same office as your website and they have a fire? All is lost. If you do have a good host, then a secondary set of backups never hurt and you’ll have them at your fingertips at all times.

Ok, so this is a perfect gloom post for Friday the 13th, but you must realize that technology isn’t perfect. Your blog could go down and if you have no backup, then you’ll have to start from zero. All your hard work down the drain.