A reader asked me a question that I found quite intriguing, “How do I get people to find my blog posts?”

There are a number of ways that people can come across you and your blog posts. Here are just a few.

1. Search Engines - Google, Yahoo, MSN and Ask are constantly looking for new content to crawl and rank. Ensure your site is search friendly and submit an XML sitemap for faster indexing. Before you know it, the search engines will start bringing traffic.
2. Tagging Engines - Sites like Technorati have blog searches that focus on serving up content based on what categories and/or tags you’ve used with your post. Ensure you’re using good categories and tags for additional exposure in tagging sites.
3. Blog Sites - Technorati, Google Blog Search and community sites like Topix all index blog sites specifically and use those posts to feed their content. No websites allowed, only blogs.
4. Feed Reader Suggestions - Rojo and Bloglines have the ability to share or suggest feeds based on what the user is already subscribed to.
5. Social Networks - If you have a Facebook, MySpace, MyBlogLog or one of the many social bookmarking sites, included your feed in those sites to gain a bit more exposure.

Social media optimization is a big right now. There are a lot of sites that want to be featured on Digg, Del.icio.us, Facebook or one of the many other social networks. However, getting there isn’t always that easy. The first steps though is ensuring you have social media links on your blog to make sharing that content easy. My favorite tool of the moment for this is ShareThis.

ShareThis use to be a plugin for Wordpres that injected social media icons, and an email this, link into your posts. It worked very well but was Wordpress only until recently. It’s since been re-launched as a service that’ll work across any blogging platform or website.

Signing up for a ShareThis account is really easy. They just ask for your email address and a password. This information is then used to track the ShareThis button performance on your site. It’ll keep track of who’s clicking which options, your most popular content and other visitor information. However, the reports are not yet available for the public but should be by the end of the year.

Everybody loves the social media site Digg, or they think they do. It happens to be the social news site that everyone wants to get on because of it’s history, possible traffic and exposure that can come from it. However, Digg is not good for a lot of industries. Instead, look for a Pligg site that is a better match for your news.

What’s Pligg? Pligg is an open source social news & voting software. Basically Digg. Anyone can download it for free and install it on their servers. Sites are popping up all over the internet that are like Digg, only targeted to different topics. This means that their users may be a better match for your stories and you may have better success with a Pligg powered site than Digg.

Pligg is powering sites such as:
Sphinn - For SEO
Foxwire - Firefox & Thunderbird news.
Buddhist Events
Hot2Canada - Canadian News
Killer Startups - Covering internet startup companies.
Blogg Buzz - What’s hot on the internet right now.
Design Float - Design tutorials and tricks.
Dealigg - Social Bargain Hunting
Blogs4God - Christian Blogs
Vroomer - Auto News
The Knit Pligg
YardBarker - Sports

The title tag is probably one of the most important items on your blog posts. It not only attracts visitors, but is also used to help determine how the post ranks. However, what’s good for search engines, isn’t always good to attract users. The good news is that with Wordpress blogs, you can target the best of both worlds a lot easier.

To do this, you’d create a post with a title that is targeted towards getting people from blog search engines or grab their attention in feed readers. Something that jumps out a little or that makes the reader want more.

Then, using SEO Title Tag, you can customize the page title for search engines. This may be a bit more formal and include a few more keyword phrases. Still very relevant to the content, but maybe not as edgie as the actual post title.

As an example, your post title (the one that shows up in feed readers and blog search engines) can be: How I Royally Screwed My Site on Google. Now, for the actual page title you could say: Hidden Text - My SEO Experience and Google Lesson Learned.

Believe it or not, social media just may be what elects our next president into office. From Obama’s Girl to Giuliani’s Girl and now Hillary’s Girl, YouTube and other social media outlets will have a much larger impact on the younger voters than anything else.

Lets face it, watching a presidential debate is not high on many people’s list. It may have worked back in the day, but now more and more people are turning to the Internet for news and filtering out what they don’t want. Included in the filtering process will more than likely be campaign speeches, debates and candidates views. Instead, much of America will wait until someone spins it on MySpace, Facebook or YouTube before they really start paying attention. They won’t stop to fact check, they’ll just believe in it. That’s the way social media works though, if your friends say it’s true, it must be.

When trying to describe link bait to someone outside the industry, it’s a bit hard to get the idea across. The problem is that link bait can be funny, sad, shocking, amazing and a bunch of other adjectives. Really, it’s not necessarily about what you create, it’s about the WOW factor.

The WOW factor is measured by your readers and how good they feel the story is. There is no way to know exactly how the public will react, even though sometimes you can estimate pretty well.

Think of it like the news. Millions of news events happen all the time, but how many do you actually see on TV? The big ones of course show up. With link bait, this is like taking someone that’s tops in your industry and having them do anything. More than likely, they’ll get lots of links out of it no matter how great it was. They have the following and so the WOW factor was imminent.

Then there are local stories that effect the people. I live in Minneapolis, so lots of news is about this area. If you are in a certain industry a good story can penetrate across your industry quite well. However, it still depends on how your readers can relate to the story. Do they feel it has value to them or their readers? Its it really worth sharing?

I’ve recently been reading a book, yes a real book, about search engine optimization and PHP. It’s a great overview on a handful of things you can do to optimize your PHP website.

It’s from Jamie Sirovich and Christian Darie over at SEO Egghead and is written programmer to programmer. If you don’t have a handle on PHP, then this book is probably not for you. But if you have some programming skills and want to learn more about SEO, I highly recommend this book.

Chapter 16 is all about optimizing Wordpress for search engines. It walks you though the install and gives practical tips, code snipits and plugin recommendations to help any Wordpress blog become a bit more search engine friendly.

Some blog related topics include permalinks, social bookmarking, feed buttons, emailing blog posts, XML sitemaps integration and duplicate content issues.

Other topics throughout the book include basic SEO, link bait, black hat SEO, geo-targeting and much more. I did learn a few cool tricks and will keep the book handy for future projects.

I really enjoyed the book and have recommended it to some of my friends. If you have some PHP programming skills and want to learn more about search engine optimization, than I highly recommend Professional Search Engine Optimization with PHP.

Yesterday I gave out the Sphinn buttons, today you get a bookmarklet!

Sphinn This

To use the bookmarklet right click on the link above and bookmark the link. If you are in Firefox or Safari, you can also just drag it to your bookmarks bar. Then, when you are on a site with a great SEO/social media story, simply go to your bookmarks and hit the ‘Sphinn This’ button. You’ll then be sent to Sphinn.com’s submit page with the URL automagically inserted.

Enjoy!

[tags]Sphinn,Social-Media,bookmarklet[/tags]

FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post.

FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item.

To enable FeedFlare, login to your FeedBurner account, go to the Optimize tab then choose FeedFlare from the left column. You can then check items that you want to display in your feed.

I suggest adding at least the following:

• Email This - Send the post via email to a friend or a co-worker.
• Comments Count - You may be able to increase click thoughs if people know there are comments on your post.

I’ve been a big fan of Technorati since the beginning, but once it tried to become the ‘one stop shop’ for social media search, I’ve strayed. I don’t care about videos, pictures and audio. I really want just a good blog search. So I switched to Google Blog Search. With the new design though, my want to use Technorati is coming back.

One big reasons for leaving, other than all the extra social stuff, was that when I subscribed to an RSS feed, it kept telling me the some post was new every time I checked my feeds. I haven’t signed up for any new Technorati feeds lately as Google Blog Search has that down.

My other big issue use to be how slow it was, or how it kept erroring out, during searches. It’s nice to see that with the recent re-launch, the site search speed seems better. However, the search results are still not working correctly.

I did a blog search for toprankblog and came up with 47 blogs and 5 pages of search results. However, when I get to page 2, I get only one result. When I get to page 3, I get “There are no Technorati blogs about toprankblog.” For some reason, Technorati only shows 11 out of 47 blog results.