FeedBurner has an easy way of promoting a blog post though FeedFlare. FeedFlare simply adds a few social options to each post. You can choose to add a Digg link, del.icio.us link, ‘email this post’ option, share on Facebook and a few other handy choices. However, there are many more possibilities as you can create custom FeedFlares.

The other day Danny Sullivan put together one for StumbleUpon. He said it was quite easy as even a non-techie like himself can do it.

Here is how you’d get the StumbleUpon FeedFlare working for your site:

1. Log into your FeedBurner account.
2. Click on your feed.
3. Click on the Optimize tab.
4. Click on FeedFlare
5. Copy this URL http://searchengineland.com/stumble.xml and past it into the ‘Add new Flare’ box.
6. Hit the ‘Add new Flare’ button and you’re done.

It is really simple to add and helps give your blog one more area for added exposure.

Have you created a FeedFlare? Or know where to get more custom ones? If so, do share.

[tags]StumbleUpon,FeedFlare,FeedBurner,Danny-Sullivan[/tags]

When I built the FB StandardStats plugin I built it to make it easy to add in the necessary code to get the new StandardStats up and running. People mentioned that it worked with FeedFlare but it didn’t hit me until today how cool this plugin really was!

“FeedFlare allows publishers to easily build ‘interactivity’ into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.”

It first started to sink in the other day when I had to make the updates due to the FeedFlare confusion that may happen when a feed is burned though FeedBurner and this plugin was also installed. But it wasn’t until today that the light bulb when off. If you select FeedFlare items to show up in your blog, the FB StandardStats Plugin displays it!

In case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

Flickr is one of the main photo sharing sites. Once you add your photos, they can be found by not only Flickr but also Technorati, Serph, the Flock web browser, Netvibes and other services that integrate with Flickr. It’s a quick and easy way to get in to lots of other sites.