Breaking the Rules of Blogging and Succeeding.

If you talk to companies that do blog optimization or promotion, you’ll soon learn that there are rules, or best practices, for blogging.  Things like have a good deal of post content, have a well designed site, internal linking is important, and categorize posts to name a few.  However, some blogs break the rules and still succeed.

Have you been to I Can Has Cheezburger?  Millions of people have.  It’s one of the most popular blogs on the web, yet it’s not following best practices.

Here are a few of the item they’re not doing.

• Design – The design is lacking.  They have a great logo, but there is so much going on that it’s hard to know what to focus on.  It’s also hard to distinguish the post title from the rest of the page.
• Content – The blog has one picture and a line of text.  Nothing that a search engine will really pick up on and not much for the visitor to go on.
• Categories – No categorization is in use that I can tell.
• Linking – There is no internal linking structure in the posts.