As blogs grow, and new content gets created, old blog posts can quickly get lost in the archives. As much as bloggers try to keep everything organized, it’s hard to ensure that all posts get the exposure they deserve. However, there are ways to help ensure that older posts get additional exposure.

1. Related Posts

On individual post pages, add links to other related posts. This shows visitors that there is more content on your blog that might be of interest to the reader. I’d suggest showing 5 posts as it gives a little variety without giving to many options.

Tip: Try out the Yet Another Related Posts Plug-in to integrate related posts into a WordPress blog.

2. Top or Popular Posts

In the sidebar, create a section for the blogs most popular posts. Again, pulling in 5 posts from the entire history of the blog and showcase what users feel are the best posts on your blog.

Tip: Read How To Find Your Most Popular Posts for plug-ins and ideas for obtaining posts.

A while back we covered a plug-in called Subscribe To Comments.  It’s a great way to ensure that when visitors comment on your blog posts, they receive follow-up comments and stay a part of the conversation.

After using Subscribe To Comments for over a year, there was one major issue, fake email addresses.  Whether they are from people who didn’t want to leave their real email address, or from spammers, the number of bounce backs can become overwhelming.

The good news is there are developers out there that have taken the Subscribe To Comments plug-in to the next level.  They require a user to validate their email address before subscribing to the comments.  This ensures that they wanted to subscribe and that their email address is valid.

The two plug-ins that I’ve seen are Gurken Subscribe to Comments and Subscribe to Double-Opt-In Comments.  I’ve started to use Gurken Subscribe to Comments and like the added functionality.

One thing that I did notice however is that you need to make sure to customize the subscription confirmation emails that go out.  The default one went into Gmail’s spam folder, as it was very light on content.  Take the time and write out a nice email to help keep it out of peoples spam boxes and inform the user as to why they are getting the verification email.

If you are currently using Subscribe To Comments, I’d suggest changing over to Gurken Subscribe to Comments and working with that on a go forward.  Not only will it make things easier for the person getting all the bounce backs, but it’ll also ensure that users want to be subscribed to comments and offer a better opt-in notification.

Moderator is an Adobe Air application that allows you to peek into your WordPress blog and manage any comments that are awaiting moderation.

You can see who wrote the comment, their email, Gravatar icon, what they said, when they said it, and then you can decide to accept, spam or delete the comment.  The settings also allow you to set the refresh interval and hide Gravatars if you’d like.

Another nice feature is that there are dock and system tray notifications of the number of unmoderated comments.

At this time, Moderator does not allow you to do a whole lot, but they plan on adding the ability to see all comments, reply to comments, manage multiple blogs comments, and get desktop pop-up notifications of new comments.

Moderator is a combination Adobe Air application and WordPress plug-in.  It’s pretty easy to install and works on Windows, Mac and Linux.  The next version is rumored to just be an Adobe Air application with no WordPress plug-in needed.

I’m eager to see how Moderator advances. It’s already a handy little tool and has potential to become even better.

It’s the end of the year and a lot of blogs are now putting out their top posts of the year posts.  But how does one find out which are the top posts on their blog?

Here are a few ways you can find out which posts are tops on your blog.

• Number of Comments – One easy way to see if a post is popular or not is to look at the number of comments.  The more comments, the more engaged people were with the post.  The downside here is that a lot of people may read the post, but only a few may actually comment.
• Number of Trackbacks – How many other blogs are referencing your blog post?  If you have a lot of trackbacks, that means your post could have a far reaching impact across the blogosphere.  However, the quality of those trackbacks is an important thing to check too.
• Social Traffic – How many Diggs did your post get?  Does it have a lot of stumbles?  How well is the post doing in social media sites could be another great indicator if the post is popular or not.  Again, it all depends on the quality of traffic.  StumbleUpon can send a quick 200+ people, but what if they all gave it a thumbs down?

Every blog comes with comments and pretty much every blogger is basing their success on comments. Sure, they may say they don’t, but when you have no comments you feel like you’re just talking to yourself. So how do you get comments?

1 – Write posts that are conversational and something that people can relate to. If you write posts in a way that there feels like there is no room for discussion, then comments will be harder to get.

My wife is great at making posts people can relate to. She put out a post two years ago when she broke her leg and is closing in on 1000 comments from others that have broken theirs. She’s not a marketer, or a PR person, just an average blogger who happened to write in a way that people felt compelled to comment.

2 – Invite comments. If you put out a top ten post, or go off on a rant, ask uses what they think. Literally put at the end of the post “Do you agree?”, “Do you have any tips to add?” or other questions that are inviting comments.

I just got done posting a comment on David Naylor’s blog and I’d like to stay involved with the conversation, however there is no ability to say connected via email or feed. This then disconnects the commenter’s from the discussion unless they remember to come back.

A quick fix would be to enable comment notifications. Wordpress has a great plugin called Subscribe to Comments which will allow all readers to subscribe to any post. If you subscribe to a post’s comments, you’ll get notified via email when a new response has been added. This is great if you asked a question or made a comment that someone else responds to. It also brings the visitor back to your blog to where they might participate in more discussions.

Lets not forget that post comments can help a posts rankings/visibility. All comment text is indexable and will work for the post. A good comment discussion can possibly help increase the rankings and visibility.

Did you also know that in Wordpress, each post has it’s own feed for comments? Bringing this out into the open gives users the ability to subscribe in their favorite feed reader and not their email box. Simply add /feed/ after most Wordpress URLs and you should end up with the posts comment feed. This is how I’m staying connected to the post on David’s site.