When trying to describe link bait to someone outside the industry, it’s a bit hard to get the idea across. The problem is that link bait can be funny, sad, shocking, amazing and a bunch of other adjectives. Really, it’s not necessarily about what you create, it’s about the WOW factor.

The WOW factor is measured by your readers and how good they feel the story is. There is no way to know exactly how the public will react, even though sometimes you can estimate pretty well.

Think of it like the news. Millions of news events happen all the time, but how many do you actually see on TV? The big ones of course show up. With link bait, this is like taking someone that’s tops in your industry and having them do anything. More than likely, they’ll get lots of links out of it no matter how great it was. They have the following and so the WOW factor was imminent.

Then there are local stories that effect the people. I live in Minneapolis, so lots of news is about this area. If you are in a certain industry a good story can penetrate across your industry quite well. However, it still depends on how your readers can relate to the story. Do they feel it has value to them or their readers? Its it really worth sharing?