While out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.

Here are a few of the blog optimization tips they gave out.

• Ensure your feeds are showing the full post, not just excerpts.
• Up the number of items in your feed from 10 to 20 to give users more.
• Consider promoting other feeds such as categories & comments.
• Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.
• The date archives are kind of pointless, instead, use good categories or tags to organize content.
• Promote your top 10 posts.
• Add nofollow to date based archives and comments links to help redirect search engines to other, more valuable, areas of your blog.
• Claim your blog at Technorati.
• Use the SEO Title Tag plugin.
• When naming your blog, use keywords if possible as that’ll help out in the log run.

Myself, along with a few members of the TopRank crew, will be traveling out to SES in San Jose next week. This is my second time to California for SES and I’m excited to get the opportunity.

While out there, I’ll be covering a few sessions over on the Online Marketing Blog so be sure to watch that next week. I may also post a few here too during or after the conference.

If you’re going to attend too, look me up and say HI!

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